If you want to make the most of digital marketing for your small business, social media is the key. Instagram is one of the fastest growing marketing platforms for businesses across the world with the opportunity to reach millions of users. With a few simple tips, you can start to target more of the customers you want and generate new leads for your business.

Instagram Insights

First of all, make sure your account is set to a business profile. This means that you can see data about posts, stories and promotions you’ve made in the past. Once your profile has reached 100 followers, you can access demographic metrics like age, gender and location of your audience that can help you create more targeted and engaging content.


Initially, hashtags were used to get a particular story or event “trending” on social media networks. You could then track these hashtags to follow information or opinions shared about this topic. In the world of Instagram, hashtags are used to attract specific users to your posts and profile. For instance, a shoe brand will use popular shoe hashtags to attract people who are interested in buying a particular style of shoe or like to follow footwear brands online. This is one of the most effective ways of building up an authentic online following.

Encourage your customers to post

List your online profiles at the bottom of menus, receipts and at the point of sale to encourage your customers to follow your business or post about their experience. It’s important that real customers engage with your business online to provide social proof. This shows potential customers that your business can be trusted. It’s also useful to provide an incentive for your customers such as a $5 discount for customers that tag you in an Instagram story or post. This can expose your brand to their following, giving you another opportunity to increase your own audience.

Engage with your audience

If your customers are engaging with your profile, make sure you respond! It’s especially important to do this when the contact is negative as you can try to resolve the issue and prove to other customers that you value feedback and the opportunity to improve your service. Users can see when people they follow engage with other profiles, regardless of whether they follow them or not. Consistent contact with your followers will give you a better chance of attracting the people that you are yet to reach.

If you’re interested in utilising your Instagram profile to get more customers for your business, we have the skills to make that happen. At FX Web Studio we understand how important social media throughout Parramatta is when it comes to finding new customers. Call us on 1300 090 401 to meet up for a chat about  your online presence and the future of your business.

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