The popularity of social media has exploded in the last decade, growing to become one of the most powerful marketing tools available. For small businesses, social media is an integral part of your marketing strategy that gives your customers a place to contact you directly, learn more about your brand and share their experience with your product or service. By utilising platforms such as Facebook, Instagram, LinkedIn, Google My Business and more, you can grow your business by using targeted content that convinces more people to choose you.

Reach more customers

Social networking sites are one of the fastest growing industries with billions of active users worldwide. No matter how small your business is, many of your customers are likely to be active on some of these platforms. With the number of consumers and businesses active on social media, it’s not surprising that a third of customers claim it is how they discover new products, services and brands. With an active presence on the platforms your potential customers are using, you can generate more leads for your business.

It’s great for targeting and engagement

With social media you can not only reach new customers but ensure that you’re targeting the right ones. Not all people you reach online will be genuinely interested in your business but by using hashtags, location tagging and tailored content you’re more likely to engage the kind of customers you want. The use of engaging content has the potential to both attract new customers and improve brand loyalty amongst existing ones. Beyond sharing quality content on your business profiles, paid advertisements can be highly targeted to ensure that you only reach the users you plan on targeting.

Stay competitive

Social media in Parramatta presents businesses with a way to interact with and understand their customers. Those utilising business profiles across social networking sites have a considerable advantage over those that don’t. The customer experiences shared on these websites provide the social proof your customers need to see to validate your brand. Without real feedback from real people, building trust with your target market can be difficult. Facebook and Instagram present numerous opportunities to show your audience what your business is capable of and publicly resolve any issues customers have had in the past.

In 2018, every small business needs a powerful online presence, complete with strong branding across a range of social media websites. At FX Web Studio, we can help you understand what works for your target market and develop a comprehensive campaign to help take your business to the next level. Give us a call on 1300 090 401 today and organise your obligation free meeting with our social media team.

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