Keeping up with Google’s frequent algorithm updates is a huge part of succeeding in search engine optimisation. It’s important to not only understand each update – particularly the major ones – but to have the ability to adjust your practices, and thus maintain a solid Google presence. The beginning of ….
The popularity of social media has exploded in the last decade, growing to become one of the most powerful marketing tools available. For small businesses, social media is an integral part of your marketing strategy that gives your customers a place to contact you directly, learn more about your brand ….
Search Engine Optimisation (SEO) is an essential component to any online marketing strategy, particularly within highly competitive industries. Steadily growing in popularity over the last 20 years, SEO processes have been adopted by many companies across the world to help increase web traffic and generate new leads. However, many companies ….
Mobile-first indexing has been one of the most highly-anticipated Google updates for 2018. With the number of mobile searches in 2017 overtaking the traditional desktop search, it is no surprise that Google has decided to adapt their algorithm for this change. What is it? Mobile-first indexing means that Google will ….
Website security is a make or break for your business. The potential ramifications of poor security can have a lasting impact on your brand and wipe out the time and effort dedicated to building your online presence. Using robust security measures for your website is critical in the prevention of ….
Blogging has been an important part of SEO for more than a decade, but with Google algorithms and updates, its role continues to change. If you understand how to optimise content for search engines like Google, your blog will drive more traffic to your website and help get you onto ….
Your website must provide a safe and secure platform for your potential customers to engage with. Secure Sockets Layer or SSL encrypts data transmitted from your website so that you can protect the personal and financial information of your customers. By using SSL, you can ensure that your website establishes ….
Online reviews are a great way for businesses to understand and communicate with their customers. An influx of positive reviews is fantastic for your business, but negative reviews can be very disheartening. What many small businesses don’t realise, is that negative reviews and online criticism can be worked to their ….
Google and Facebook reviews are the keys to establishing a credible online presence. These provide the social proof many potential customers look for when deciding between you and your competitors. If you have a high online rating and a range of positive customer reviews, your brand perception will significantly improve. ….