We are established.
We were established back in 2003 by Andrew and Jessica Micallef. We’re a family-owned business comprising of four website specialists. Over the past 15 years, we have built a strong client base. While many “young” website developer start-ups may come and go, we are here to stay.
We are experienced.
The past 15 years have seen us work on hundreds of website projects. Our team has over 50 years of website development experience collectively. We have seen how the internet has changed the business climate in this time and therefore we understand what works.
We are Australian.
Our business is located in Castle Hill – perfectly accessible from any part of Western Sydney. We are based in Australia and we do all of our work in-house. Since we are Australian, we understand the local market and we know how to reach our fellow Australians.
We love what we do!
Our business is not just something we do, it is what we live and what we love – we have a passion for all things web! We love nothing more than sharing our passion with clients who are passionate about their businesses.
Jessica is the face of FX Web Studio and she’s been behind all operations since day dot. With skills in web development & design, photoshop, marketing and teaching, Jess has 14 years of experience in the web sector. Having worked within various businesses, she’s helped each of them grow their client bases and thrive in their respective industries. Originally in web development, then moving onto marketing, to now being involved in project management, she really is a multi-talent. Highly ardent about helping others and giving them a platform for business growth, Jess loves working with clients and developing plans that allow their ventures to succeed. When offline, she enjoys basketball, cooking, photography and learning about and understanding other cultures through travel.
Don’t stop when you are tired, stop when you are done – Unknown.
Andrew specialises in SEO, where he develops strategies that get clients’ websites on to page one of search results. He also works on improving their conversion rates and thereby increasing sale leads. He also has a strong background in business analysis and process development. Having a passion for all things web, Andrew has created an environment that has promoted the perfect mix of hard work, teamwork and enjoyment. His downtime consists of travelling, spending time with family and exploring different cuisines.
Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives – William A. Foster.
Belinda attends to clients’ needs and develops online strategies consistent with their brand, allowing them to achieve both their short and long-term objectives. She excels in all aspects of design, from simple website updates, to complete print and online rebranding, to full e-commerce websites that involve integrated online marketing strategies involving SEO and Social Media Marketing. She loves the fun, team-player atmosphere of FX Web Studio, emphasising how having the designers/developers and the marketers in the same workspace allows maximum collaboration and discussion on the best way to help a business. Away from work, she enjoys horse riding, family time, and everything art and design!
Cassidy creates blog posts, content and captions for client’s websites and social media profiles. She is a meticulous writer who loves the opportunity to research and understand how consumers interact with the online market. Cassidy is currently in her penultimate year of a marketing and media degree and enjoys developing her understanding of the industry in the working environment. Having danced at a high level in Europe, Cassidy is a perfectionist and loves how her role at FX Web Studio challenges both her analytical and creative capacity. In her spare time, she enjoys travelling with friends and family and playing with her dog Pablo.
Majella’s roles are concerned with sales and communications. She is skilled in many disciplines, having been involved in running businesses and working as a manager in various places, to having attended Colne Performance and Arts College in England for acting and dance. She acted in ‘A Chorus of Disapproval’ with Jeremy Irons and was a renowned DJ In Australia for many years. She also attended university at Long Island, New York, studying literature and environmental studies. She likes the family-like nature of FX Web Studio and is inspired by the vision Andrew has for the company. In her downtime, Majella enjoys horse riding, ballet and dance, politics and current affairs, cooking, reading, and most importantly, good wine.
Good enough is never good enough! – Unknown.
Volkan assists with search engine optimisation and resolving on page issues. He enjoys developing his skills, particularly noting that FX Web Studio offers a safe space for him to discuss his love for kebabs and what makes or breaks a good garlic sauce. In his down time, Volkan enjoys building his own PCs, listening to music, getting active and being social.
Wake up with determination, go to bed with satisfaction – Unknown.
Why Choose Us?
We listen to you.
We take the time to get to know your business and understand your online objectives. This helps us find the right solution for your business.
We take a strategic approach.
Our competitors may focus on web design, SEO or PPC advertising alone. We’re different. We employ the best strategies for your business.
We have an awesome team!
We are passionate about all things web – we love what we do! Our team is experienced, creative and professional. We think outside of the square.
We make it easy for you.
We take a sensible and practical approach to managing your online presence. We don’t muck around and we keep things simple.
We take care of everything!
This means you deal with one company for your website, search engine optimisation, social media marketing, domain names and website hosting.
We are an Australian company.
Don’t risk your business with an unknown overseas company. We understand your market and we are subject to Australian legislation.